top of page
  Our Philosophy

Rich vs Wealthy

We help our clients look at wealth and assets in a different way – one that helps put things in perspective and clarify priorities. In a world where many try to have it all and do it all, it helps to focus first on what is most important.

What’s the difference? Rich is having abundant financial assets: money, real estate, investments and material possessions. But do you have other assets that you value more than these financial assets? For most people, the answer is yes.

​

​

Philosophy

Core Assets

  • Family

  • Health

  • Values                 

  • Well Being

  • Values                 

Experience Assets

  • Wisdom of each family member

  • Life events

Contribution Assets

Contributions made to others

Experiences that have shaped you:

  • Education

  • Reputation                 

Meet Our Advisors

Meet Our Advisors

Our Mission

Our greatest differentiator is our ability to get you thinking about your retirement beyond the numbers alone. Many people have an investment person, few have a retirement advisor. We work to help you identify your True Wealth Mindset, mapping personal and financial goals to align. From the first encounter and with each contact, you can look forward to a highly personalized experience with a team of specialists who view your retirement as our reward.

​

Using tax planning, retirement income forecasting, distribution planning and estate planning, our team strives to help you derive income from your assets, efficiently manage wealth while minimizing tax liability, and passing it onto your heirs or entities in accordance with your wishes.

Why Work with a CFP?

Our Home

Because we are committed to a life of continuous learning, it is fitting that our office is located in an old 1930s-era schoolhouse. We invest heavily in our team and development so the information you receive is current and proactive.  

12740 N. River Road

Mequon, WI 53092

intro_full.png
Community
Aerial View of a Suburb

Our Community

What makes a community special? It's the shared experiences and emotional connections that touch and enrich the lives of all who live in them.

Established in Mequon, Wisconsin, and proud to be part of the area’s rich history, heritage and resources our team expertly supports a nationwide client base.

If you are visiting us locally, make the most of your trip and visit some of our teams favorite spots and attractions. 

Organizations We Give Back To:

Global Giving
Prevent Blindness Wisconsin
Rawhide Youth Services
Next18-logo-r_edited.png
Habitat for Humanity
Domes_edited.png
Theinsville Education Foundation
United Way
Make a Wish
OZ_Familyservices_edited.png
MRM
MS Focus Foundation
Junior Achievement USA
mels_charities_logo_BW_.webp
JDRF
MTTrailsfoundation logo_Color_edited_edi
CCC-logo_edited.png
OZFamilySharing_edited.jpg
Giving Back
Gentina Finacial Logo

+

Raymond James Logo

Raymond James is a well-respected, widely recognized multinational firm with distinct business units that serve a variety of clients, from individuals and small business owners to municipalities and major corporations.

​

We can be sure the markets will change over the next 25 years, and that our industry and firm will continue to evolve. What won’t change is our commitment to the values that have driven our success.

 

By the Numbers*

  • Founded in 1962; public since 1983

  • Approximately $1.77 trillion in client assets

  • RJF shareholders’ equity of $12.5 billion

  • More than two times required regulatory capital

  • 152 quarters of consecutive profitability**

  • Approximately 8,900 financial advisors

  • Equity research coverage of more than 1,200 companies 

 

*https://www.raymondjames.com/about-us/by-the-numbers
**Past performance is not indicative of future results. The information provide is for informational purposes only and is not a solicitation to buy or sell Raymond James Financial Stock.

​

It’s been our privilege over these past 50 years to support the goals of our clients and to give back to the communities in which we live and work – and we look forward to continuing to do so for many, many years to come. To take a “scroll” down memory lane, explore our history at RAYMONDJAMES.COM.

 

About Raymond James

This form is provided for your convenience. To ensure timely responses, we cannot accept instructions for trades or other time-sensitive information through this forum. For your security, we recommend that you do not disclose account numbers, passwords or other sensitive information in a message.

Contact Us
Gentian Logo.png

Thanks for submitting!

Make an Appointment
Gentian%20Logo%20-%20Alt_edited.png
  • Facebook
  • LinkedIn
  • YouTube
Brocker Check Logo.png

Raymond James financial advisors may only conduct business with residents of the states and/or jurisdictions for which they are properly registered. Therefore, a response to a request for information may be delayed. Please note that not all of the investments and services mentioned are available in every state. Investors outside of the United States are subject to securities and tax regulations within their applicable jurisdictions that are not addressed on this site. Contact your local Raymond James office for information and availability. Links to external content or websites, if provided, are for informational purposes only. Raymond James is not affiliated with and does not endorse, authorize or sponsor any of the listed websites or their respective sponsors. Raymond James is not responsible for the content of any website or the collection or use of information regarding any website's users and/or members.

Securities offered through Raymond James Financial Services, Inc., member FINRA/SIPC, marketed as Gentian Financial, Inc. Investment advisory services offered through Raymond James Financial Services Advisors, Inc. and Gentian Financial, Inc. Gentian Financial, Inc. is registered as an investment adviser and is independent of Raymond James. Gentian Financial, Inc.is separately owned and operated and not independently registered as a broker-dealer. Raymond James Privacy Policy   ,  Raymond James Legal Disclosures (including Form CRS)


Barron's is a registered trademark of Dow Jones & Company, L.P. All rights reserved.  The rankings are based on data provided by 7,669 individual advisors and their firms and include qualitative and quantitative criteria, and 1,200 won. Time period upon which the rating is based is from 09/30/2023 to 09/30/2024 and was released on 03/10/2025.  Factors included in the rankings: assets under management, revenue produced for the firm, regulatory record, quality of practice and philanthropic work. Investment performance is not an explicit component because not all advisors have audited results and because performance figures often are influenced more by clients' risk tolerance than by an advisor's investment picking abilities. The ranking may not be representative of any one client's experience, is not an endorsement, and is not indicative of advisor's future performance. Neither Raymond James nor any of its Financial Advisors pay a fee in exchange for this award/rating. Compensation provided for using the rating.  Barron's is not affiliated with Raymond James.
 

The 2026 Forbes ranking of America's Best-In-State Wealth Management Teams, developed by SHOOK Research, is based on an algorithm of qualitative criteria, mostly gained through telephone and in-person due diligence interviews, and quantitative data. This ranking is based upon the period from 3/31/2024 to 3/31/2025 and was released on 01/07/2026. Advisor teams that are considered must have one advisor with a minimum of seven years of experience, have been in existence as a team for at least one year, have at least 5 team members, and have been nominated by their firm. The algorithm weights factors like revenue trends, assets under management, compliance records, industry experience and those that encompass best practices in their practices and approach to working with clients. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. Out of approximately 12,787 team nominations, 6,149 advisor teams received the award based on thresholds. This ranking is not indicative of an advisor's future performance, is not an endorsement, and may not be representative of individual clients' experience. Neither Raymond James nor any of its Financial Advisors or RIA firms pay a fee in exchange for this award/rating. Compensation provided for using the rating. Raymond James is not affiliated with Forbes or Shook Research, LLC. Please see https://www.forbes.com/lists/wealth-management-teams-best-in-state for more info.
 

The Forbes Best-in-State Wealth Advisors 2025 ranking, developed by SHOOK Research, is based on an algorithm of qualitative criteria, mostly gained through telephone and in-person due diligence interviews, and quantitative data. This ranking is based upon the period from 6/30/2023 to 6/30/2024 and was released on 4/8/2025. Those advisors that are considered have a minimum of seven years of experience, and the algorithm weighs factors like revenue trends, assets under management, compliance records, industry experience and those that encompass best practices in their practices and approach to working with clients. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. Out of approximately 48,944 nominations, roughly 9,722 advisors received the award. This ranking is not indicative of an advisor's future performance, is not an endorsement, and may not be representative of individual clients' experience. Neither Raymond James nor any of its Financial Advisors or RIA firms pay a fee in exchange for this award/rating. Compensation provided for using the rating. Raymond James is not affiliated with Forbes or Shook Research, LLC. Please visit https://www.forbes.com/best-in-state-wealth-advisors/ for more info.  

​

​

© 2026 Raymond James Financial Services, Inc., | 12740 N. River Rd. Mequon, WI 53092 |   Terms of Use

bottom of page